Published in Spectrum of Engineering Sciences (2025)

Next-Gen Customer Retention

A Stacked Ensemble Model for Churn Prediction achieving 98.1% accuracy using the novel Latency Aware Accuracy Index (LAAI).

Abstract

Customer churn is a critical challenge in the telecommunications industry. Traditional machine learning models often struggle with high-dimensional datasets and class imbalance. This research introduces a Stacked Ensemble Model that integrates Random Forest, KNN, and Naïve Bayes as base learners, with Logistic Regression as a meta-learner. By utilizing SMOTEENN for data balancing and minimizing the Latency Aware Accuracy Index (LAAI), the proposed model achieves superior performance suitable for real-time deployment.

Methodology Pipeline

The complete workflow includes Data Preprocessing, SMOTEENN Balancing, Base Learner Training, and Stacked Ensemble Prediction.

Methodology Diagram showing Data Preprocessing, Base Learners (SVM, KNN, NB, RF), and Stacking Classifier

Figure 1: The Indented Methodology Pipeline [Source: Ibad et al., 2025]

Comparison Results

Outperforming Individual Models

We benchmarked our Stacking Classifier against industry-standard models. The ensemble approach not only achieved the highest accuracy but also maintained a high LAAI score, proving its efficiency.

98.1% Stacking Accuracy
0.90 LAAI Score
98.1% Precision
0.11s Prediction Latency

Novel Metric: LAAI

High accuracy is useless if the model is too slow for real-time systems. We introduced the Latency Aware Accuracy Index to penalize slow models.

LAAI = Accuracy / (1 + Latency)

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Calculated LAAI Score
0.90